Result Rate Meaning Facebook Ads. Keep reading to learn about average Facebook ad conversion rates and more importantly how to determine your companys success with Facebook ads. The Cost per Result metric shows you the average cost of your ad based on the result where the result is a custom metric you define based on a specific business goal.
USE REPORTS TO UNDERSTAND RESULTS. The Cost per Result metric shows you the average cost of your ad based on the result where the result is a custom metric you define based on a specific business goal. Search on Facebook for Business Open Side Navigation MenuClose side navigation menu.
This metric is simply the number of results you received divided by the number of impressions.
Compare metrics from past campaigns to new campaigns is an important way to understand whether youre getting better results than previous campaigns. Comparing your results to the average conversion rates for Facebook ads can give you a good benchmark. It shouldnt be what drives every decision you make with your advertising budget though. Review actions that happen as a result of your ad including conversions leads mobile app installs purchases and offline conversionsWe attribute these actions to your ad if someone viewed or clicked on your.